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    IoT Product Development

    End-to-end IoT product development for startups and scale-ups. From first schematic to certified production.

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    Insyght is an IoT product development team for founders, innovation teams, and hardware companies that need to turn a connected-product idea or prototype into something manufacturable and ready to ship.

    Most IoT hardware projects follow the same fragmented path. A freelancer for the PCB. A separate agency for the enclosure. A software party for the app. Another for production in Asia. When something breaks (and it always does), nobody owns the problem. Timelines slip. Blame gets distributed. The product from the factory does not match the original vision.

    We built Insyght because we have lived on both sides of that problem. Our team has worked on IoT products at scale, managed factories in Shenzhen, and seen what happens when hardware and software teams have never spoken to each other. We built an integrated studio specifically to eliminate that fragmentation.

    Concept sketching session for a connected productPCB schematic and firmware development at InsyghtProduction line during an Insyght manufacturing run

    What End-to-End Means

    01

    Concept validation

    Check feasibility, target cost, and connectivity before committing to the build.

    02

    Electronics design

    Turn the product requirements into a manufacturable PCB built around real constraints.

    03

    Embedded firmware

    Make the hardware reliable, power-efficient, connected, and ready for updates.

    04

    Industrial design

    Shape the enclosure around the electronics, user, and manufacturing process.

    05

    Mobile & web apps

    Give users a practical way to configure, control and understand the product.

    06

    IoT cloud backend

    Move device data securely into the systems that store, process, and use it.

    07

    Parts sourcing

    Find suitable components and suppliers without losing sight of cost or availability.

    08

    Manufacturing

    Move from prototype to repeatable production with factory oversight and quality control.

    09

    Certification

    Prepare the product and coordinate testing for the markets where it will be sold.

    10

    Insyght Console

    Manage updates, fleet health, and production traceability after devices leave the factory.

    From Idea to Production, Without the Hand-Offs

    1. 01

      Define the product

      We work through the use case, target cost, connectivity, power budget, physical constraints, and production goals before committing to an architecture.

    2. 02

      Build the first integrated prototype

      Electronics, firmware, and industrial design move together so the prototype answers the important questions early, not just whether the PCB switches on.

    3. 03

      Test and iterate

      We measure power, connectivity, mechanics, and user behaviour on real hardware, then fix problems before locking the product for production.

    4. 04

      Prepare for compliance and manufacturing

      We plan DFM, tooling, production tests, sourcing, and certification before the first volume run, rather than handing it off to another company at the end.

    5. 05

      Ramp and support the product

      We coordinate the factory, track production quality, and keep firmware and device management connected to the product after it leaves the line.

    Who We Work With

    Hardware startups building their first connected product

    You have a clear problem to solve and a working prototype, but you need a team to take it from prototype to something you can actually sell. You do not have a dedicated hardware engineer, firmware developer, and cloud architect on staff. We become that team.

    Corporate innovation teams launching IoT pilots

    You have budget, a use case, and internal stakeholders to convince. You need a development partner who can move quickly, communicate clearly, and deliver a working pilot within a realistic timeline.

    Scale-ups transitioning to volume production

    Your prototype works. Now you need to make 5,000 of them, certify them for Europe, and manage the factory ramp. We handle the transition: DFM review, tooling, test fixture design, factory qualification, and yield monitoring through Insyght Console.

    You Don't Have to Start at Day One

    Some clients come to us with an idea. Others already have a prototype, a PCB, partial firmware, or a supplier. We can take ownership of the complete product from the start or step in when the project needs broader engineering and production support.

    One Team Means the Trade-Offs Stay Connected

    We are one of the few studios that combines industrial design with electronics engineering, firmware development, and IoT cloud under one roof. Most electronics firms are pure engineering shops: technically excellent, but without the design capability or cloud depth. Most design agencies cannot read a schematic. We sit at the intersection.

    Our team is small by design: 8 people, all hands-on. You work directly with the engineers building your product, not an account manager. We have a quality engineer permanently on the ground in Shenzhen.

    We also build and ship our own products. When we advise you on a trade-off, it is advice from engineers who have made that trade-off with their own money on the line.

    Insyght engineers in the field with the MedeMeter sensorThe JOGO insole sensor, developed by Insyght for JOGO

    A Product Doesn't Stop at the Factory

    Insyght Console connects production and field data. Test results stay linked to each serial number at the factory, while deployed devices can report health data and receive firmware updates later. Built and operated by Insyght. Your product benefits from our ongoing development investment.

    Unit HistoryLive
    SerialStatusFWTime
    SN-00412✓ PASSv2.1.42h ago
    SN-00411✓ PASSv2.1.42h ago
    SN-00410✗ FAILv2.1.33h ago
    SN-00409✓ PASSv2.1.33h ago
    SN-00408✓ PASSv2.1.34h ago

    What We Own

    If we're responsible for the full product, we coordinate engineering decisions across electronics, firmware, industrial design, software, sourcing, compliance, and manufacturing, so you don't have to manage those interfaces yourself.

    The exact deliverables depend on the product and project stage, but the goal is the same: leave you with a product that can be built, tested, updated, and supported, not just a prototype that worked once on the bench.

    Engineering

    Production-ready hardware, firmware and physical design.

    Software

    App/cloud components required by the connected product.

    Production preparation

    DFM, sourcing, tooling and testing strategy.

    Launch support

    Certification coordination, factory ramp and device lifecycle support.

    Frequently asked questions

    What budget should I plan for custom hardware development?

    For the custom connected products we discuss, Michaël often uses €50,000–€150,000 as an initial planning range based on experience. Some projects fall outside it. It is not a fixed quote or an all-in launch budget: agree the engineering scope, app and cloud work, prototypes, tooling, conformity assessment, first production and ongoing costs separately. We quote work in phases.

    How long does a complete hardware development project take?

    For the kind of custom product programmes we work on, six to twelve months is an initial planning indication, with some extending to eighteen months. Technical uncertainty, design iterations, tooling, component availability and conformity work affect the schedule. A first proof of concept can be much quicker; it does not establish that the finished product is ready.

    What is the difference between PoC, EVT, DVT and PVT?

    A proof of concept tests a critical assumption. EVT checks whether the engineering works as a system. DVT tests a representative design against the product requirements. PVT checks whether the production process can repeat the required quality. Stage names vary between companies, so we agree deliverables, tests and acceptance criteria for each project.

    What does IoT product development at Insyght include?

    The complete lifecycle under one roof: industrial design, PCB and RF hardware, embedded firmware, mobile and cloud software, certification, and manufacturing. One team takes your product from first concept to certified mass production, so there is no hand-off between separate vendors.

    When should industrial design start in a hardware project?

    Ideally before the PCB layout is locked. Board dimensions, antennas, connectors, buttons, batteries, and sealing all influence the enclosure, so developing the electronics and industrial design together leaves fewer compromises to solve later.

    Do you work with startups or only established companies?

    Both. We're a compact team used to being a startup's entire hardware department, and equally comfortable slotting into an established company's engineering organisation for a specific part of the build.

    How is a project structured and priced?

    We break every programme into clear stages with defined milestones and quote each stage, so you can commit incrementally instead of signing off one large number up front. You always know what the next deliverable and decision point is.

    Can you take a product all the way to manufacturing?

    Yes. We manage production from pilot to volume, including DFM review, custom test fixtures, and yield tracking through our Insyght Console platform, with an on-site engineer in Shenzhen for sourcing and factory qualification.

    Where is Insyght based?

    We are based in Delft, the Netherlands, with an on-site engineer in Shenzhen for component sourcing and manufacturing oversight.

    Building a smart padel racket with sensors, an app, and AI feedback sounds straightforward… until you actually try to do it. Insyght took care of everything: the electronics, integrating it into the racket, the firmware, and the app. One team and full ownership. And honestly, just great people to work with.

    Manuel Benavente Roldán
    Manuel Benavente RoldánDirector at PadelPlay
    Read the case study

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